{"product_id":"unf-ckology-by-amy-alkon","title":"Unf*ckology By Amy Alkon","description":"\u003cp\u003e\u003cstrong\u003eAmy Alkon presents\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eUnf*ckology\u003c\/em\u003e, a “science-help” book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHave you spent your life shrinking from opportunities you were dying to seize but feel “that’s just who I am”? Well, screw that! You actually can change, and it doesn’t take exceptional intelligence or a therapist who’s looking forward to finally buying Aruba after decades of listening to you yammer on.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTransforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In \u003c\/span\u003e\u003cem\u003eUnf\u003c\/em\u003e\u003cspan\u003e*\u003c\/span\u003e\u003cem\u003eckology\u003c\/em\u003e\u003cspan\u003e, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won’t need a psych prof on speed-dial to understand—and with the biting dark humor that made \u003c\/span\u003e\u003cem\u003eGood Manners for Nice People Who Sometimes Say F*ck\u003c\/em\u003e\u003cspan\u003e such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e- Fear is not just the problem; it’s also the solution.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFollow Amy Alkon's groundbreaking advice in \u003c\/span\u003e\u003cem\u003eUnf*ckology\u003c\/em\u003e\u003cspan\u003e, and eventually, you’ll no longer need to act like the new you; you’ll \u003c\/span\u003e\u003cem\u003ebecome\u003c\/em\u003e\u003cspan\u003e the new you. And how totally f*cking cool is that?\u003c\/span\u003e\u003c\/p\u003e","brand":"The Book Bank","offers":[{"title":"Default Title","offer_id":50041467994351,"sku":null,"price":300.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/4423\/0639\/files\/9781250080868.jpg?v=1782819457","url":"https:\/\/thebookbank.pk\/products\/unf-ckology-by-amy-alkon","provider":"thebookbank","version":"1.0","type":"link"}